I've made this website for a number of reasons. Firstly, as the name suggests, it's a reaction. My day-job, as much as I enjoy it, involves commercially-driven design which does'nt always give me enough freedom to explore. The Reaction section is a canvas I've created on which to express a more diverse approach to my graphics.

Secondly, I also understand the need for commercially viable design. It's an important aspect for many clients, so therefore much of my work geared towards it. The Commercial section is a short preview of projects I've developed at various design agencies.

Finally, I'm looking for opportunities to blend the two, and in order to do so I'm prepared to offer designs for FREE (practically). I love music just as much as design, so if you're an artist, band, DJ, label or promoter, and you'd like a powerful brand-image then drop me a line. You give me the freedom, I'll give you the designs – I'm not doing this for the money.

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