BRAND IDENTITY & LANGUAGE
NEVOBO

A complete re-brand exersize for NEVOBO, The Netherland's premier volleyball association. Using premiership football as a benchmark, I designed and wrote a full Brand Language image-book. Every aspect of the sport was carefully thought out and visualised. Worked on @ MPG.

TELEAC
RE-BRAND

Initial ideas and digital sketches for a Dutch educational TV channel. Shown here is my involvement in the project. Worked on @ VBAT

CONNECT MAGAZINE
MEXX

Concept for lifestyle-based magazine, showcasing the latest Mexx collection. Worked on @ VBAT.

CHEWING GUM CONCEPT
SUPER de BOER

Using all the obvious 'refreshing' gum triggers,
I produced these concepts for a new product line. The pre-determined restrictive branding template was provoked a bit as well. Worked on @ VBAT

WHITE LATEX RANGE
HISTOR

Re-brand for leading Dutch paint manufacturer, using a strong and simple typographic solution for maximum shelf impact, playing on the professional qualities of the brand ideas. Worked on @ VBAT.

BRAND LANGUAGE BOOK
BOVAG

As the official sector organisation for the motor trade, Bovag wanted to portray a friendly yet official image for the 11,000 companies they lobby for. Without changing the logo, I built on the strengths of the marque, with an added human touch. Worked on @ MPG.

PRO-TOUR IDENTITY
UCI

Identity and guidelines for The UCI Pro-Tour – a new race series featuring 18 teams, containing the best riders in the world. A full range of roll-out items were created, from TV incrustation to the winner tropheys. Worked on @ DJPA

RE-BRAND PITCH
SHURGARD

BRANDING & BTL APPLICATIONS
WATERNET PITCH

Refreshing graphics concept to liven up the dusty image of Amsterdam's water services company, Waternet, without changing the current logo. Worked on @ VBAT

IN-STORE POSTER
AUPING

RANGE PRESS-KIT
YAMAHA

As journalists reference these kits frequently, we devised a system whereby the CD was the hero. I designed each translucent kit around colour-coded CDs, with the outer binder utilising metallic stock and special screen-inks. Worked on @ Linney Design.

SCOOTER PRESS-KIT
YAMAHA

A BMX-scooter hybrid, the Yamaha Slider could be built-up like lego. It was launched in a nightclub in Ibiza, along with this snazzy brochure. Worked on @ Linney Design.

150th ANNIVERSARY
ARROW MENSWEAR

To celebrate 150 years of Arrow, retailers were given the chance to buy from a limited edition collection. The program was communicated to them via a mailed-out ecard. Worked on @ MPG.