CORE LANGUAGE EXPRESSION
HEINEKEN INTERNATIONAL

Global roll-out of a completely new communication platform entitled "through the Heineken window" for one of the world's biggest brands, implemented across all BTL items. I played a key role in developing the initial concepts, creating the bandwidth, and writing / producing the guidelines. Worked on @ VBAT.

GIFT GIVING PROGRAM
MEXX

Cross-channel campaign to promote the Mexx gift-range. Using consumer testimonials combined with subtle typo-play to create a striking yet sophisticated package. Worked on @ VBAT.

RE-BRAND
De BIJENKORF

Following the successful pitch, I was asked to look at ways to bring the "Harrods of Hollands" hexagon to life, as well as visualising some quality finishing ideas. These visuals showcase my personal involvement in the project. Worked on @ VBAT

BANKING RETAIL-GRAPHICS
SNS BANK

New banking concept-store for SNS, rolled-out throughout The Netherlands in Summer 2009. I developed the graphic layer, which is centered around an abstract dot-pattern created from a series of SNS logos. Worked on @ VBAT.

ID APPLICATIONS
GENTILUOMO

As part of the re-brand exercise for Gentiluomo, I developed a full range of cross-channel applications including retail signage and image-brochures. Worked on @ MPG.

BRAND IDENTITY & LANGUAGE
GENTILUOMO

Quality Italian menswear label Gentiluomo re-positioned themselves alongside Gucci and Prada. I created a new identity based on a stitch and worked up from there. The whole brand image was re-developed, and packaged into a quality book, showcasing the new language. Worked on @ MPG.